Planet. People. Purpose.

The whole fashion week production process is going through a major paradigm shift. The fact remains that fashion shows are still a viable place to create a sense of community and shared visions. Progress must involve us all so that companies, as well as people (and the environment), prosper. The RegenRunway™ is hiTechMODA’s sustainable segment and will concentrate on using the guidelines of the United Nation’s Sustainable Development Goals (SDG) to provide the criteria for inclusion in the February 8th show at 4 pm.  

 

The fashion industry needs a makeover.  Fashion can contribute to the greater good and not deplete the planet.  This segment will celebrate those entities that have dedicated themselves to achieving this goal.

 

hiTechMODA and The ReGen Runway is the planet’s platform.  Mother Earth needs to become a VIP in the fashion industry and we intend to give her a front row seat of honor.

 

 

 

Fashion is usually about EXCESS, but how about it becoming about ACCESS?

  • Access to information that highlights breakthroughs in the sustainable field

  • Access to our partner, National Geographic, one of the leaders in promoting the beauty of Planet Earth, the Vogue of nature magazines is our collaborator

  • Access to a hi-end, entertaining, and enlightening show that is all pervasive, authentic, vital, fresh, inclusive, and innovative.

  • Access to ideas to improve and change our past harmful habits. 

  • Access to real change advocates and platforms with forward-thinking people who are making a difference and shifting the paradigm.

 

We represent the accessibility of fashion, the future is all inclusive and it’s closer than you think!

 

 

THE CONCEPT

Groundbreaking. Relevant. Inspirational.

 

The RegenRunway™ is a one and 1/2 hour show happening during New York Fashion Week, launching on September 7th at 4 pm at the venue at 226 West 44th Street, in the heart of the Theatre District, across from Shubert Alley, just steps off of the crossroads of the world – Time Square.  We are introducing the idea of sustainability into New York Fashion Week and partnering with National Geographic to produce a three hour long segment that highlights ten SDG friendly designers, organizations, coalitions, tastemakers, products, services, entities and devotees all focused on one common theme – promoting our common goal to use the runway platform as the showcase arena for value-based change.

 

Everyone is welcome – apparel, shoes, beauty products, accessories, jewelry all sharing the same vision and made with the conscious criteria.

 

 

OUR VENUE AND SOUNDSTAGE

Located in the Heart of Times Square

 

Located in the heart of Times Square, our venue is in the center of the Theatre District with a unique state-of-the-art, private event space featuring three rooms of varying sizes, fully integrated audio-visual systems, high-speed Wi-Fi, and multiple digital branding opportunities that includes a massive 40 foot, fully customizable LED wall and a 45 foot runway

 

 

OUR DEMOGRAPHICS

 

Our primary market is Female 25-55 years of age, middle to upper income on the east coast of the United States. Our International Market includes Mexico and Latin America, Australia and growing!

 

DEMAND FOR EXPOSURE

 

Most designers at NYFW spend upwards of $100,000 per show.  With costs escalating and the need for runway events to showcase designers, the demand for independent public shows arose.  These shows have filled a void and have done so to sold out crowds, and at an average ticket price of $45. 

 

All four of hiTechMODA’s September 2019 shows sold out weeks ahead of the show.  Our models were scouted by multiple agencies, and   our designers sold live right off the runway and made connections within the industry that allowed them to increase exposure and sales.

 

 

SPONSORSHIP OPPORTUNITY

 

Supporting Sponsor - $2,500

  • Your The logo appears on hitechmoda.com and all event material

  • Highlighted as an “Official Supporting Sponsor” in all promotional material

  • Opportunity to distribute promotional items/giveaways at the event

  • Brand logo displayed on the event step-and-repeat

  • Onsite mentions throughout the events

  • Opportunity to create a database-generating drawing or contest during the events

  • Sampling/Placement opportunity in event swag bags

  • Complimentary 3 VIP tickets 

  • Media reception and a press release announcing your sponsorship of hiTechMODA

 

Featured Sponsor - $5,000

 

  • Your logo appears on hitechmoda.com and all event material

  • Highlighted as an “Official Featured Sponsor” in all promotional material

  • Opportunity to distribute promotional items/giveaways at the event

  • Brand logo displayed on the event step-and-repeat

  • Video presentation on event screens

  • Onsite mentions throughout the events

  • Sampling/Placement opportunity in event swag bags

  • Complimentary 3 VIP tickets 

  • Media reception and a press release announcing your sponsorship of hiTechMODA

  • Designated sponsors area with placement, provided by hiTechMODA, for displays, membership acquisition, sales

  • VIP at Fashion Show and Cocktail Hour

 

Presenting Sponsor - $10,000

  • Your logo appears on hitechmoda.com and all event material

  • Highlighted as an “Official Presenting Sponsor” in all promotional material

  • Opportunity to distribute promotional items/giveaways at the event

  • Deliver targeted messages with real-time marketing techniques through digital and static signage

  • Brand logo displayed on the event step-and-repeat

  • Video presentation on event screens

  • Onsite mentions throughout the events

  • Opportunity to create a database-generating drawing or contest during the events

  • Sampling/Placement opportunity in event swag bags

  • Complimentary 5 VIP tickets

  • Media reception and a press release announcing your sponsorship of hiTechMODA

  • Designated sponsors area with placement, provided by hiTechMODA, for displays, membership acquisition, sales

  • VIP at Fashion Show and Cocktail Hour

  • Customized Value Added Marketing as requested by the sponsor

 

Title Sponsor - $25,000

  • Your logo appears on hitechmoda.com and all event material

  • Highlighted as an “Official Title Sponsor” in all promotional material

  • Opportunity to distribute promotional items/giveaways at the event

  • Deliver targeted messages with real-time marketing techniques through digital and static signage

  • Brand logo displayed on the event step-and-repeat

  • Video presentation on event screens

  • Onsite mentions throughout the events

  • Opportunity to create a database-generating drawing or contest during the events

  • Sampling/Placement opportunity in event swag bags

  • Complimentary 10 VIP tickets 

  • Media reception and a press release announcing your sponsorship of hiTechMODA

  • Designated sponsors area with placement, provided by hiTechMODA, for displays, membership acquisition, sales

  • VIP at Fashion Show and Cocktail Hour

  • Customized Value Added Marketing as requested by the sponsor

  • Continued target advertising and marketing 6 months after the event

 

 

 

Direct sponsorship inquiries to opportunity@hiTechMODA.com

 

 

 

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CONTACT US

Main:

opportunity@hitechmoda.com

Phone: (917) 999-8718

 

Producer: PS Privette NYC/DC
 

 

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