Wedding fashion designer Tran Phuong Hoa – A dream to bring Vietnamese Bridal Fashion to the world.
Designer Tran Phuong Hoa, the founder of Eleven S, has been in the bridal industry for over ten years. While attending the prestigious National University of Economics in Hanoi, she discovered her strong passion in the design field, which led to the foundation of the fashion brand "Eleven S." Choosing bridal fashion as a means to begin her career in fashion design, focusing on wedding gowns and Vietnamese Ao Dai. Talking about her predestined relationship with this road, Hoa shared: "By chance, I saw a bride's photos appearing on the cover of an important international fashion magazine. At that time, I wished Vietnamese wedding fashion would appear as radiant as Vera Wang and Elie Saab on the world wedding fashion map." Eleven S's customers, in the early days, were obtained mainly through social networking platforms; designing evening gowns and event costumes for Vietnam's singers, actors, models, and beauty queens; through this, many overseas Vietnamese brides contacted and ordered dresses at Eleven S to be shipped internationally. "I was worried because what if I miss an important deadline? Of course, any problem with the dress is difficult to handle, but most of my brides were easygoing, and most importantly, they trusted me. They recognized my effort. Eleven S does not follow the rampant trend. Instead, it pays attention to every detail suitable for each customer and creates a distinctive limited edition, an always groundbreaking, unique version. I am very strict with myself; I am only allowed to bring one kind of product to my customers, The perfect product. To date, my dresses as well as "Ao Dai" have "settled" in more than 30 countries with tens of thousands of Vietnamese and foreign customers, "- Hoa humorously shared.