THE PARADIGM SHIFT

 

How will advancing technology and changing consumer behaviors assist in creating and implementing new systems that will bridge the gap and reinvent the platform of the Outdated Fashion Industry?

 

Our mission is to inspire, empower, discover and encourage fashion talent worldwide. hiTechMODA does this by provide a professional affordable runway that provides a high quality production, photography, video, hair and makeup included in one cost held at a state-of-the-art venue. 

 

From established designers, indie designers, and small manufacturers to fashion consumers, hiTechMODA's goal is to make the fashion industry more inclusive, egalitarian, inspirational and accessible to everyone.

 

The ReGenRunway™, hiTechMODA’s sustainable segment, will concentrate on using the guidelines of the United Nation’s Sustainable Development Goals (SDG) to provide the criteria for inclusion in the show.  (More information about The ReGenRunway) highlighting the new thinking of and in fashion. 

Fashion is usually about EXCESS and LIMITED access; with hiTechMODA, fashion is about ACCESS!

  • Access to information that highlights breakthroughs in the Technology and Sustainable field.

  • Access to National Geographic Encounter, one of the leaders in promoting the beauty of Planet Earth. The Vogue of nature magazines is our collaborator.

  • Access to a high-end, entertaining, and enlightening show that is all pervasive, authentic, vital, fresh, inclusive, and innovative.

  • Access to ideas that improve and change our past harmful habits. 

  • Access to create advocates and platforms with forward-thinking people who are making a difference along within shifting the paradigm.

 

hiTechMODA represents the accessibility of fashion; the future is all inclusive and it’s closer than you think!  With brick and mortar stores closing at an alarming rate, we bring technology that will change the manufacturing and buying experience to the runway .  

OUR SHOWS

Groundbreaking. Relevant. Inspirational

 

hiTechMODA shows are par excellence, professionally produced events providing an opportunity to sponsors, designers and models looking to showcase their companies, collections and talent on the runway during NYFW.

OUR VENUE AND SOUNDSTAGE

Located in the heart of Times Square

 

hiTechMODA Season 3 returns to the black box theater venue located in the heart of Times Square, in the center of the Theatre District with a unique state-of-the-art, private event space featuring three rooms of varying sizes, fully integrated audio-visual systems, high-speed Wi-Fi, and multiple digital branding opportunities that include a massive 40 foot, fully customizable LED wall and a 48 foot runway.

OUR DEMOGRAPHICS

 

hiTechMODA's primary market is female 25-55 years of age, middle to upper income on the east/west coast of the United States. Our international markets includes Mexico and Latin America, Australia, Asia and growing!  

 

NYFW hiTechMODA Season One and Two created a social media influence exceeded 750,000 and continues to grow.  Why?  Because we continue working for YOU!  To include before, during and after the fashion show.

DEMAND FOR EXPOSURE

 

Most designers at NYFW spend upwards of $100,000 per show.  With costs escalating and the need for runway events to showcase designers, the demand for independent public shows arose.  These shows have filled a void and have done so to sold out crowds, and at an average ticket price of $45.

hiTechMODA’s September 2018 and 2019 shows sold out weeks in advance.  Our models were scouted by agencies right off the runway, and our designers made connections within the industry that allows them to increase exposure and sales. hiTechMODA actively promotes our designers, both before and after the event, via our website and social media.  

DESIGNER REQUIREMENTS 

  • Collections must be ready-to-wear or couture (all designs must be approved by hiTechMODA)

  • Each collection must be current merchandise no older than 3 years 

  • The designers collection must be ready 25 days prior to the hiTechMODA event

  • Designer must paid in full 30 days prior event (payment options available)

  • Must meet hiTechMODA model casting/fitting schedule (if applicable)

  • Provide sizing charts within 30 days of registering 

  • Provide names of backstage assistance (min 2) 

  • Provide marketing materials profile, website, hires logo, music (or copyright info)

  • Music and video must be submitted 45 days prior to the event 

 

WE PROVIDE

 

  • Model Casting (if required)

  • Large Main Runway Stage

  • 8' wide and over 48' long Runway

  • All Professional Photos from house photographer and unedited video of the show

  • Full Backstage Management

  • Backstage Director, Dressers, and Show Director

  • Full Show Production

  • Video Wall, Lighting, Audio, and More

  • Virtual Pop Up Shop Opportunities

  • Live Streaming

  • Advertising and Social Media presence 

  • Media Pit

  • Exclusive Discounted Room Block

  • Full-Service hair/makeup 

  • Your logo on the Step and Repeat

  • Racks, steamers/iron

  • Pre-event press release and regular media blasts

  • New York Makeup Academy hair and makeup team

  • hiTechMODA styling team and back of house coordinator with dressers

  • Inclusion in the hiTechMODA website (with link to designer’s website) for exposure to press, media, buyers, bloggers, stylists, and influencers

APPLICATION PROCESS

 

Designers must pre-register, and include sample photos as requested during the process. Upon approval, you will receive an invitation to show via email from opportunity@hiTechMODA.com with a statement of fees and instructions on how to make payment and complete registration.

 

To ensure a smooth and trouble-free show, designers must agree to abide by the rules and regulations of hiTechMODA advisory board and board of directors. All fees due in full by January 15, 2020.  

PARTICIPATION

 

MODA Haute Couture

MODA Runway - Emerging Designers

MODA Runway - Organizations

ReGen Runway - Sustainable Fashion

MODA Mini - Children's Fashion

MODA Momentum

To being the process please review our Terms and Conditions and complete the Designer Pre-registration.

 

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